Most organizations aren’t struggling because of a lack of strategy, talent, or effort. They’re struggling because connection has been replaced with speed and efficiency. Teams are busy but disconnected. Leaders are visible but not always trusted. Clients are served, but not always truly known. And despite better tools, more data, and now AI at our fingertips, growth often feels harder than it should.
AI can streamline work, automate tasks, and accelerate execution. But it can’t build trust. It can’t create confidence. And it can’t replace human connection. When organizations rely on tools to do what only people can do, culture weakens, collaboration suffers, and performance stalls. What’s missing isn’t capability. It’s connection.
By transforming relationships into the strategic advantage, keynote speaker Barb Betts helps people, leaders, and organizations unlock confidence, trust, and human connection — the real drivers of organizational culture, retention, revenue, and long-term growth.
Most organizations aren’t struggling because of a lack of strategy, talent, or effort. They’re struggling because connection has been replaced with speed and efficiency. Teams are busy but disconnected. Leaders are visible but not always trusted. Clients are served, but not always truly known. And despite better tools, more data, and now AI at our fingertips, growth often feels harder than it should.
In fact, 80% of employees globally are disengaged from their jobs, costing the world economy $438 billion a year in lost productivity. Additionally, 40% of employees don’t feel a sense of connection to their coworkers, underscoring the scale of the issue. The rise of remote work and hybrid work arrangements has further impacted employee connection, engagement, and workplace culture, making it even more challenging to foster collaboration and social well-being.
AI can streamline work, automate tasks, and accelerate execution. But it can’t build trust. It can’t create confidence. And it can’t replace human connection. When organizations rely on tools to do what only people can do, culture weakens, collaboration suffers, and performance stalls. What’s missing isn’t capability. It’s connection. Connection isn’t optional in the future of work; it’s critical for purposeful and lasting engagement with teams and customers.
By transforming relationships into the strategic advantage, keynote speaker Barb Betts helps people, leaders, and organizations unlock confidence, trust, and human connection — the real drivers of organizational culture, retention, revenue, and long-term growth.
With of 20 years of sales and leadership experience, Barb doesn’t just speak from theory, she speaks from a depth of experience and success. She’s got the proof, systems, and stories to equip your audience to win. Barb is trusted by her speaking clients for ongoing relationships and repeat engagements, demonstrating the value she brings to every event.
Barb doesn’t just share insights; she equips your audience with practical, implementable strategies, transforming inspiration into actionable steps.
Barb’s enthusiasm is contagious (in a good way). Your audience will immediately feel the pulse of her dynamic presence and her vibrant delivery.
Barb’s impact on the hearts and minds of your organization will last long after she exits the stage. Barb will leave you with valuable resources that your audience can access long after the event. Barb collaborates closely with meeting planners to ensure a seamless, successful event and a positive experience for everyone involved.
Barb Betts is a highly acclaimed keynote speaker, CEO, and relationship strategist with more than 23 years of experience building businesses and leading high-performing teams.
Over the course of her career, she built and sustained a seven-figure business for more than a decade with no ad spend and no cold strategies, relying entirely on authentic, trust-based relationships. That real-world experience is the foundation of everything she teaches today.
A respected voice in sales, leadership, and human connection, Barb has spent over a decade serving in leadership within the largest trade association in North America, championing advocacy, professional development, and industry transformation at the local, state, and national levels.
She is the author of The Relationship Advantage: Unlock the Life-Changing Power of Human Connection, a transformational book that shows why relationships are not just part of success. They are the strategy. Barb has partnered with organizations including Fidelity, Fairway Mortgage, Horsepower Brands, LVMH, and Thelios, as well as other organizations across various industries that have benefited from her presentations and workshops, helping leaders and teams drive growth, retention, and revenue by building trust-first cultures.
Known for her high-energy, relatable style, her presentations blend inspiration and practical strategy in a way that moves people to take action.
Based in Southern California, Barb lives what she teaches, building a thriving career while nurturing meaningful relationships with her family, friends, and community. Her mission is simple: to prove that relationships aren’t just part of business. They are the business.
Barb Betts is a keynote speaker, CEO, and human connection expert who helps leaders, sales teams, and organizations grow through authentic, trust-driven relationships. With more than 20 years of sales and leadership experience, Barb teaches how relationships aren’t just a soft skill—they’re the strategy that drives referrals, retention, and revenue.
Barb works with people—humans who lead, sell, influence, and connect. Her message resonates across sales teams, leadership groups, associations, and women’s events, as well as industries like financial services, mortgage, HR, healthcare, direct sales, and real estate.
No matter the audience or industry, Barb’s approach is universal: if your success depends on trust, relationships, and connection, her keynotes will create meaningful impact and measurable growth.
Barb doesn’t just talk about relationships—she’s built her entire career on them. She combines authentic storytelling with actionable frameworks like B.U.I.L.D, The Connection Loop and The Relationship Advantage™ that teams can apply immediately. Audiences describe her as energizing, relatable, and real—a mix of inspiration and strategy that moves people to act.
Barb’s style is authentic, high-energy, and heartfelt. She’s known for connecting instantly with audiences and delivering messages that blend inspiration with tangible strategy. Her presence fills the room—and her message stays with people long after the event.
Barb’s keynotes help teams:
Build authentic relationships that drive referrals and revenue
Strengthen team culture and collaboration
Improve retention, engagement, and trust
Develop authentic confidence in sales and leadership
Her message is both motivational and practical—audiences leave with tools they can use the next day.
Yes. Barb delivers her keynotes and workshops in person, virtually, and in hybrid formats—each with the same dynamic energy, authenticity, and audience engagement she’s known for. Her interactive workshops take her message deeper, giving teams the tools and frameworks to immediately apply what they’ve learned. Every experience is customized to your event goals and designed to inspire action long after the session ends.
Every keynote is tailored to the audience’s industry, culture, and goals. Barb researches your organization, meets with your planning team, and integrates your language and challenges into her message. That’s why event organizers say it feels like Barb has been part of their company for years.
Organizations experience immediate impact after hearing Barb speak—reporting stronger client relationships, higher referrals, and measurable revenue growth. Her strategies help professionals sell with authenticity, deepen trust, and build lasting connections that drive performance.
Teams also see improved collaboration, engagement, and retention, creating a culture where people feel valued, connected, and motivated to deliver results long after the event ends.
Barb Betts is a keynote speaker, CEO, and human connection expert who helps leaders, sales teams, and organizations grow through authentic, trust-driven relationships. As a former television host, Barb brings extensive media experience that enhances her credibility and authority as a keynote speaker. With more than 20 years of sales and leadership experience, Barb teaches how relationships aren’t a soft skill — they’re the strategy that drives referrals, retention, and long-term performance. Her approach is vulnerability motivated, inspiring leaders and teams to build genuine relationships and foster a more connected, collaborative organizational culture.
Barb Betts is best suited to help leaders, sales teams, and professional organizations whose success depends on trust, relationships, and meaningful connection. She is especially impactful for teams navigating growth, change, disengagement, or a desire to improve retention, referrals, and long-term results.
No matter the audience or industry, Barb’s approach is universal: if your success depends on trust, relationships, and connection, her keynotes will create meaningful impact and measurable growth.
Barb Betts works across a wide range of industries, including sales organizations, leadership teams, associations, financial services, healthcare, HR, real estate, hospitality business, and professional services. For hospitality audiences, she customizes her presentations with specific hotel examples to make the content more relevant and impactful. Her message resonates anywhere trust, communication, and relationships are essential to success.
Barb Betts helps organizations address challenges such as low trust, disengaged teams, inconsistent sales performance, declining referrals, and weakened culture. Loneliness and lack of connection can cause employees to miss work due to illness or stress, which impacts overall productivity. Disconnected employees who lack a sense of belonging at work have 45% lower productivity, take twice the number of sick days, and experience higher turnover. Her work focuses on rebuilding connection, improving communication, and turning relationships into a strategic advantage. Barb helps organizations foster collaborative relationships and build a more connected culture, enhancing teamwork through empathy, vulnerability, and trust. Regular check-ins and feedback sessions can significantly improve team communication and engagement.
Barb Betts doesn’t just talk about relationships — she’s built her entire career on them. Unlike traditional keynote speakers who focus primarily on motivation, Barb combines authentic storytelling with actionable frameworks like B.U.I.L.D, The Connection Loop, and The Relationship Advantage™ that teams can apply immediately. Audiences describe her as energizing, relatable, and real — a mix of inspiration and strategy that moves people to act.
Barb Betts’ keynotes help teams:
Build authentic relationships that drive referrals and revenue
Strengthen team culture and collaboration
Improve retention, engagement, and trust
Develop authentic confidence in sales and leadership
Her keynotes are both motivational and practical, and audiences leave with clear tools and language they can use immediately.
Investing in relationships is the #1 predictor of individual well-being and collective success.
Yes. Barb delivers her keynotes and workshops in person, virtually, and in hybrid formats—each with the same dynamic energy, authenticity, and audience engagement she’s known for. Her interactive workshops take her message deeper, giving teams the tools and frameworks to immediately apply what they’ve learned. Every experience is customized to your event goals and designed to inspire action long after the session ends.
In an AI-driven world, human connection is what creates trust, loyalty, and differentiation. Barb Betts teaches organizations how to leverage technology without losing authenticity, showing teams how real relationships remain the foundation of leadership, influence, and long-term success.
