Deposits, Withdrawals, and Real Trust

You have a relationship trust account with every person you know 🏦.

And just like a bank account, you’re either making deposits or withdrawals with every interaction.

➕ Remembering their coffee order? Deposit.
➕ Following up on something they care about? Deposit.
➕ Celebrating their win publicly? Deposit.
➕ Writing a handwritten thank-you note? Deposit.
➕ Listening fully without distraction? Deposit.

➖ Only calling when you need something? Withdrawal.
➖ Canceling last minute... again? Withdrawal.
➖ Not acknowledging their effort? Withdrawal.
➖ Ignoring their email or text? Withdrawal.
➖ Taking more time than you ever give back? Withdrawal.

Here’s the truth: you can’t fake this account balance. People feel it.

When your account is healthy, you can have hard conversations without breaking trust. You can make asks without it feeling transactional. And people are more likely to support, refer, and recommend you.

But when your account is empty, even the smallest withdrawal (a late reply, a missed thank-you) can do real damage.

Relationships aren’t built in a day. They’re built daily. The goal is to be intentional about your deposits, so that when you do need to make a withdrawal, the relationship is strong enough to hold it.

Think of it this way: Deposits are acts of care, consistency, and connection. Withdrawals are moments where you need grace, forgiveness, or help. Both are natural. But if you’re not prioritizing deposits, the withdrawals become costly.

So here’s your challenge… Before the week ends, make three intentional deposits in someone else’s account. No agenda. No ask. Just genuine care.

Because at the end of the day, the healthiest accounts aren’t measured in dollars, they’re measured in trust. 💛

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