Barb Betts Barb Betts

Human to Human Leadership

For too long, we’ve been caught up in this false dichotomy. On one side, you’ve got the autocratic leader - the “my way or the highway” type. On the other, there’s the purely democratic approach, where every decision is put to a vote.

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The Taylor Swift Effect: Mastering Relationship-Building with my B.U.I.L.D. Framework

Very few people exemplify creating genuine relationships better than Taylor Swift.

With her knack for connecting deeply with her audience, she's not just an artist; she's a phenomenon. Let's dissect her approach through the lens of my B.U.I.L.D. framework—Be You, Understand Them, Implement a Connection Strategy, Leverage Moments, Deliver Value.

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