Want to Build Stronger Connections? Start Here:

If you want to grow your business, expand your network, and create real impact, there’s one thing you have to master: being relatable.

People don’t do business with logos, marketing campaigns, or sales pitches. They do business with people they trust. And trust starts with connection.

So, how do you become more relatable? It’s simpler than you think.

1. Share Your Stories

People connect with stories, not statistics. When you share your experiences—your wins, your challenges, even the funny, messy moments—you become real. And real is what people relate to.

2. Show You Care

Go beyond surface-level conversations. Remember their big project, ask about their family, follow up after an important event. People remember how you make them feel.

3. Be Your True Self

Perfection isn’t relatable. Authenticity is. Own your struggles, embrace your imperfections, and let people see the real you. The more honest you are, the stronger the connection.

4. Find Common Ground

The fastest way to make someone feel comfortable? Discover what you have in common. A shared hobby, a mutual connection, or even a favorite coffee shop—small points of connection create strong relationships.

5. Keep It Simple

Skip the jargon, the overly polished sales talk, and the complex explanations. Clarity builds connection. Talk to people like you would a friend, and they’ll listen.

Your Challenge for Today:

Pick one of these five and put it into action. Share a personal story, reach out to someone just to check in, or simply show up as yourself.

Because relationships aren’t built in a day. They’re built daily.