Your Database is Only as Good as What’s Inside It

Your database isn’t just a list of names. It’s the foundation of your business relationships.

But here’s the problem: Most people don’t put enough thought into what actually goes into it. They collect a name, maybe an email, and call it a day—then wonder why their follow-ups feel forced or why they struggle to stay top of mind.

Your database should be a relationship-building machine, and that means it needs more than just basic contact info.

So, what should actually go in your database?

1. The 4 Essentials: How to Reach Them

• Phone Number (for texts and calls)

• Email Address (for valuable updates and staying top of mind)

• Mailing Address (for handwritten notes and standout touches)

• Social Media Profiles (for organic engagement and connection)

2. Personal Details: What Matters to Them

• Birthdays, anniversaries, or special dates

• Their favorite coffee order or restaurant

• Their family members’ names

• Personal interests or hobbies

3. Business & Professional Info

• Where they work and their job title

• What challenges they’re facing

• How they found you or how you met

• Notes from past conversations

4. Their Preferred Communication Style

Some people love a quick text. Others prefer an email. Pay attention to how they respond and meet them where they’re most comfortable.

5. Your Last Touchpoint & Next Step

Your database should tell you:

• When you last connected (and what you talked about)

• When you should follow up next (and why)

This isn’t just about tracking data—it’s about tracking relationships.

The more you know about someone, the easier it is to show up in meaningful ways. That’s what turns contacts into clients, and clients into lifelong advocates.

So here’s your challenge: Look at your database today. Is it filled with real, usable information? Or just names and emails?

Because relationships aren’t built in a day. They’re built daily.