How to Create a Marketing Plan That Feels Authentic (and Runs Itself)
Marketing shouldn’t feel like a constant hustle. It should feel natural, authentic, and most importantly, intentional.
The best marketing isn’t about blasting promotions or following the latest trends. It’s about staying consistently connected with the right people in a way that feels effortless.
So, how do you create a marketing plan that authentically and automatically engages with your top prospects?
Step 1: Identify Your Top Prospects
Not every lead is created equal. Your time is valuable, so focus on the people who are most likely to work with you, refer you, or engage with your brand. These might be past clients, warm leads, or strategic partners.
Step 2: Map Out Your Touchpoints
People do business with those they know, like, and trust. That means staying visible without being overbearing. A strong marketing plan includes a mix of:
✔ Personalized outreach – A text, voice memo, or handwritten note
✔ Valuable email content – Insights, updates, or client success stories
✔ Social media engagement – Commenting, liking, and celebrating their wins
✔ Events & in-person moments – Industry events, coffee meetups, or video check-ins
Step 3: Automate Where It Makes Sense (But Keep It Personal)
Automation is powerful—but only when it’s used strategically. Set up:
A nurture email sequence that delivers value over time
Reminders for key dates (like birthdays or contract anniversaries)
Social listening alerts so you can engage with their updates in real time
Step 4: Track & Adjust
The best marketing plans aren’t set in stone. They evolve based on what works. Keep an eye on what’s getting engagement and what’s falling flat—then adjust.
Marketing isn’t about selling—it’s about staying top of mind, building trust, and making people feel seen. The more intentional you are, the more natural and effortless your client relationships will feel.
So here’s your action step: What’s one marketing touchpoint you can automate or improve this week?
Remember: Relationships aren’t built in a day, but they are built daily.
